The Network Effect: Why Referral Networks Are Helping Today’s Businesses Thrive

Kenneth Johnson • February 21, 2019

Post Authored by Kaylee White of Ghergich & Co.

Think about how much finding new employees has changed. In decades past, you’d dutifully take out an ad in a newspaper (and maybe even post a listing in a public place). You’d wait, then, for whoever happened to see that ad to send in a resume and cover letter. You wouldn’t have any idea how to judge that person except on the basis of paper, and in rare circumstances where someone you knew then knew that person.

But there’s a better way that’s come to light recently, and it builds on that idea that if someone knows someone, that counts. Hiring referrals from company employees promise to cut the time that it takes to find someone, and also to provide a person that’s better suited to the temperament of your company culture—because they already know someone who works there. How does the process work? This graphic in the link below helps to explain it.

https://www.akkencloud.com/network-effect-referral-networks/


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